JESSE RICE
Storyteller | Senior Copywriter | Creative Director
Telling stories is a great power.
And with this power, a deep responsibility.
I’ve been blessed with over a decade of creative agency experience, in addition to a lifetime of film and music creation. Each endeavor, I honed a skill for creating emotionally resonant narratives across music, film, and social media. I love crafting cohesive, heart-centered and authentic stories that deepen connection, inspire self-expression, and bring together communities.
As a queer artist raised in a non-affirming religious environment, my purpose is rooted in healing, embodiment, and personal growth. I understand the power of expression — and the responsibility of shaping a brand image with integrity, clarity, and emotional truth.
My three guidelines for creation these days: LOVE, FREEDOM, and AUTHENTICITY.
Core Skills
PROFESSIONAL VIDEOGRAPHY/PHOTOGRAPHY: Gear includes Canon R8 Mirrorless Camera, Sennheiser G4 Lav Microphone
VIDEO EDITING: Advanced Premiere Pro skills
MUSIC PRODUCTION: Lifelong Independent Artist and music producer, 10+ years of Logic Pro
STORYTELLING: Lifelong songwriter, screenwriter and filmmaker with a passion for telling stories that matter
COPYWRITING: 10+ Years of professional experience as a copywriter and Senior Copywriter (Nike, RPA Los Angeles, AMP Agency New York, and more)
GRAPHIC DESIGN": Experience with Social Media, Flyer and Website Design, Advanced Photoshop Skills
YOGA, SOUND, AND BREATHWORK FACILITATION: Certified in Yoga and Sound Therapy, have helped facilitate dozens of retreats between 2021 and 2025, and many more cacao ceremonies. (YTX Austin, Yoga Barn Bali, Sun Valley Wellness Festival, Nama-Stay Zion Canyon, and many more)
Work Experience
Creative Agencies
SENIOR COPYWRITER: AMP Agency, New York
New York/Remote 2019 – 2025
For over 5 years, I led social media and creative direction for major brands, including Maruchan (Organically Growing their socials from 50K to 100K+), Facebook, LinkedIn, Cal-Organic, Coway, and more.
COPYWRITER: Reuben, Poster and Associates
Los Angeles, CA 2016 – 2018
For 3 years, I creatively led projects for major brands like Honda and Dole Foods. Digital, Print, TV, and social concepts were presented on a weekly basis to Honda HQ clients in Torrance, California. In partnership with designers, I oversaw dozens of television commercials, social videos, and thousands of ads and brochures with Honda vehicles, Southwest Airlines, Dole Foods, and more.
COPYWRITER: NIKE
Portland, Oregon 2015 – 2016
As the first-ever in-house Brand Copywriter for Nike Football (Soccer), I worked closely with the Brand team, the Retail team, and the Marketing team to create one unified voice across apps, social, print, and retail executions for 2 years. I was solely responsible for all campaigns, weekly emails, and press releases that touched on the Soccer category. I was also part of the core team to launch the updated Nike.com and the exciting new Nike Plus App.
FREELANCE COPYWRITER
Los Angeles, CA 2012 – 2015
I first wet my feet writing campaigns through boutique agencies like Tintomedia, Creative XS, and MUTT Industries. SuKarne Beef distributors, Cupake Bakeries, Annie on Broadway, Spamalot on London's West End, and American Football's Tampa Bay
Get in touch.
Thanks for taking the time to get to know a little about what I do. Check out my independent artist instagram @mateowavemusic, or feel free to reach out via WhatsApp. I look forward to seeing how we can help each other.